Axel-In-Charge: Navigating the "Civil War II" Landscape, Bringing DMC to Marvel
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John Mayo looks at Marvel's impressive "Star Wars" #1 numbers, and explores the power of a jumping-in story point over a jumping-on issue.
In 2014, the direct market had its third strongest year since 2007, with Marvel accounting for 9 of the 10 best selling issues, and Image grabbing the tenth spot.
John Mayo breaks down the direct market's December sales, noting that the chart didn't include "Batman" #36's Loot Crate print run.
Scott Snyder and Greg Capullo's powerhouse regains its #1 position, but "AXIS" helps Marvel sweep seven of the top ten spots.
Marvel's "Amazing Spider-Man" #9 was the best-selling title in November 2014, but how far did the "Spider-Verse" halo effect spread?
With seven series performing particularly well in October, the direct market saw its biggest month of sales in over a decade.
Robert Kirkman's zombie epic lifts Image Comics' direct market share in October, while Marvel's new goddess of thunder launches big.
With DC Comics once again laying claim to September, John Mayo looks deeper into the numbers "Futures End" produced.
Marvel's farewell to Logan opened with over a quarter-million in sales, while DC's 3D covers once again ruled September overall.
Overall, August 2014 was a weak month of comic sales, with "Multiversity debuting under the 100K mark and a number of titles on the cancellation bubble.
After being displaced by "Rocket Raccoon" last month, DC's "Batman" climbed back into pole position with "Amazing Spider-Man" right behind.
"Grayson" opens strong, "Original Sin" numbering tricks muddy the sales waters, and how might the Loot Crate sales data affect comic shop orders?
Marvel's furriest superstar muscled his way to the top of July's sales charts, with his teammate, "Legendary Star-Lord," also landing in the Top Ten.
In June, DC Comics' "Harley Quinn" sales exploded, while Marvel's "Original Sin" event exhibited signs of weakness.
A number of DC Comics title saw strong increases in June, while "Walking Dead," "Amazing Spider-Man" showed their staying power.
John Mayo returns with a look at DC Comics quietly holding the line at $2.99 - for the most pert - and the rise of "Walking Dead" into a Top Ten title.
Marvel topped May's direct market sales, thanks to "Original Sin" and Spider-Man, Batman remains strong at DC and "Walking Dead" saw a sales boost.
The latest edition of "Amazing Spider-Man" debuted to sales over 530K, and "Deadpool's" nuptials increased reader interest.
"Amazing Spider-Man" debuted to record numbers while Batman locked in half the top ten slots and Image dominates graphic novel sales in April 2014.
In a special MAYO REPORT, John takes a look at Marvel's increasingly common tactic of relaunching series to boost sales numbers.
DC Comics' recent delays indicate that April may be particularly weak for the publisher even as Marvel looks ahead to an "Amazing Spider-Man" #1's sales boost.
Snyder and Capullo's "Batman" remained the #1 comic in March, the only title to top 100K, while "Superior Spider-Man" remained Marvel's best seller.
Marvel's January relaunches open soft while "Walking Dead" remains steady, helping the title move into the Top Ten.
"Batman" tops February's sales, "Wolverine" and "Fantastic Four" debut in top 10 while "Walking Dead" takes #8, 9 slots.
DC Comics' Batman sales were a bright spot in an otherwise lackluster January, which finds a number of New 52 titles walking the cancellation line.
"Batman" was the only title to top 100K in sales for January, with no other title reaching 90K while "Saga" TPB sales remain strong.
2013 was a year of gimmick covers, big events and, of course, "The Walking Dead." John Mayo parses the big points in his year-end analysis.
"Walking Dead" #115 and "Justice League of America" #1 led the way in 2013, each selling over 326K, while Marvel took 498 of the top 1000 slots.
John Mayo looks at December's sales numbers, including the effectiveness of Marvel's .1 numbering in appealing to casual readers.
Marvel grew its lead over DC in December, taking control of over 35% of the direct market while IDW and Image remained strong.
John Mayo looks at November 2013 sales data, wondering if event sales are slowing down and comparing Marvel NOW! with the New 52.
Marvel and DC split the Top Ten sales positions in November, though both companies' total dollar share dropped to under 30%.
John Mayo looks at "The Walking Dead's" October domination, the return of the Joker's Daughter one-shot for a second month and "Battle of the Atom."
Variants and a highly publicized 10th Anniversary storyline send "Walking Dead" over 310K in sales while four more titles broke the 100K line.
DC Comics "won" the battle for dominance of the Direct Market in September thanks to the Villains Month 3D gimmick covers, but how is the New 52 performing overall? John Mayo breaks it down for CBR.
While "Infinity" topped August's sales charts easily, John Mayo looks at what makes a comic book event series and explains why Marvel's latest doesn't quite fit the traditional definition.
Sales in August were down overall, but Jonathan Hickman and Jim Cheung's "Infinity" led Marvel to the #1 position with over 250K issues ordered as "Superman Unchained," "Batman" and "Justice League" all topped 100k.
John Mayo returns for an analysis of the July, 2013 sales numbers, explaining the sales effect of "Age of Ultron's" conclusion, "Trinity War's" lead-in to Villains Month and the Ultimate line's sales struggle.
"Superman Unchained" topped the estimated sales charts for the second month running in July, 2013 with strong showings from "Justice League," "Superior Spider-Man," "Guardians of the Galaxy" & more.
John Mayo looks at the June, 2013 sales numbers, finding strength in DC's new series and "Batman," some concern for "Avengers AI," continuing "Walking Dead" dominance and Valiant maintains a strong presence.