SDCC: Marvel: Spider-Man and His Amazing Friends Panel
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John Mayo gives his monthly analysis of the industry sales numbers, looking at DC Comics' September sales victory and explaining the challenges Marvel faces as it rolls out its Marvel NOW! initiative.
John Mayo takes a look at August's numbers, predicts the sales bump for the Marvel NOW! relaunch and looks at "Before Watchmen" and the past year of DC's New 52.
Marvel's "Avengers Vs. X-Men" reestablished its position at the top of the sales charts for July, while DC's "Batman: Earth One" performed well as the bestselling graphic novel of August.
John Mayo looks at the sales numbers for "The Walking Dead" #100, explaining the discrepancies between his estimates and Image's reported sales while looking at the title's potential future performance. UPDATED with more info from Image.
"The Walking Dead" easily took the number one sales slot for July, while DC Comics placed first in overall units and dollars, while "Batman: Earth One" was the best selling graphic novel.
John Mayo is back with analysis for the industry's June 2012 sales numbers, which saw DC Comics' Before Watchmen series' open big while AvX continues strong, though its companion titles lag behind.
Marvel's AvX remained at the top of the sales charts for June, while DC's "Batman" and "Justice League" were joined in the top ten by every Before Watchmen debut, all topping preorder numbers of 100,000.
John Mayo goes in-depth with May's numbers, examining the halo-effect of "AvX" and "Night of the Owls," explaining why "Earth 2" sales numbers may climb even higher and looking at the "Walking Dead" sales phenomenon.
Marvel and DC continue to dominate the sales charts in May, with "AvX," "Batman" and related tie-ins and crossovers filling seven of the top ten slots while Johns and Lee's "Justice League" hardcover tops the trades.
Image Comics rises to the top of the trades list based on the strength of "The Walking Dead" while Marvel rides AvX to sales dominance even as DC's New 52 sales are leveling off nicely.
For the second month in a row, Marvel's AvX takes the top spot on the sales chart, AVX: VS debuts in the Top Ten and "Batman" overtakes "Justice League" as DC Comics' top seller.
John Mayo looks at Marvel's AvX sales numbers, but reminds readers that there were other impressive debuts in March, specifically pointing to Brian K. Vaughan and Fiona Staples' new Image series, "Saga."
Marvel shoots back to the top of the sales charts in March with "AvX" owning the top two spots and "Avengers Assemble" landing at #5 with the remainder of the top ten spots filled by DC's big guns.
John Mayo crunches the numbers for February 2012 comics sales, finding good news for DC's New 52 relaunch and "The Walking Dead" and discusses what domination of the top ten could mean for the rest of the industry.
Diamond has released its sales information for February, 2012, and John Mayo has crunched the numbers to find DC sweeping the Top Ten once again while Marvel leads in total dollars and sales
John Mayo drills down into DC Comics' sales numbers over the first five months of the New 52, analyzes Marvel's diminished sales and looks at the significance of DC sweeping the top ten spots.
Diamond has released its sales information for January, 2012, and John Mayo has crunched the numbers, with DC Comics continuing its domination of the charts led by a top ten sweep.
John Mayo gets into specific details about 2011's sales numbers, analyzing trends, measuring the impact of DC Comics' September relaunch and highlighting issues facing the direct market in 2012.
John Mayo returns with complete charts for the top 1000 selling comics and trades through Diamond Comics for 2011, with DC ruling the top ten but Marvel leading the overall market.
Marvel took lead in number of comics sold and total dollar amount in December, edging out DC Comics for the final month of 2011, though DC maintained its hold on the top of the charts with eight of the top ten titles.
John Mayo digs into at December's sales numbers, which saw Marvel edging out DC Comics in total units sold, while DC topped Marvel in the top 300 titles. As John explains, naming a "winner" is a matter of perspective.
John Mayo analyzes the Direct Market sales estimates for November, from DC's third month as the #1 publisher to Jonathan Hickman's "FF" and "Fantastic Four" performance and more.
DC Comics' "Justice League" remains on top of the sales chart while Marvel increases it's position over October in both units and dollars, significantly closing the gap between it and DC.
John Mayo returns to look at October's Direct Market sales estimates in depth, analyzing DC's second month of sales dominance and what it means for the publisher and the industry as a whole.
DC Comics' "Justice League" #2 led the way for seven titles to crack the 100K mark in October, helping DC take 56% of the month's total unit sales.
John Mayo crunches the numbers and analyzes what September's big relaunch means for DC Comics, comparing it to their last universe-wide reboot, One Year Later.
Batman and Frank Miller top the September sales charts as DC Comics dominates the Top 100 and Legendary Comics' "Holy Terror" takes the top spot in the trade paperback rankings.
"Fear Itself" and "Spider-Island" continue to perform for Marvel while DC Comics took the top two sales positions in August with the final issue of "Flashpoint" and the debut of the New 52 with "Justice League" #1.
Marvel sees an influx of "Spider-Island" residents as "Amazing Spider-Man" #666 takes the title of Best Selling Comic in July with DC Comics' top performer, "Flashpoint" #3, landing at number four on the chart.
Death continues to be good for sales as "Death of Spider-Man drove "Ultimate Spider-Man" #160 to the top of the charts by a large margin, followed by "Fear Itself" #3 and "Flashpoint" #2.
John Mayo analyzes the May sales estimates, which saw numbers drop across the board despite Marvel and DC Comics' summer events being in full swing, and looks ahead to DC's September linewide relaunch.
The second issue of Marvel's summer event, "Fear Itself," topped May's direct market sales chart, with no titles cracking the 100K mark and DC Comics' "Flashpoint" #2 settling for a distant second place.
John Mayo takes an in-depth look at the Direct Market numbers for April, focusing in on the final issues of "Brightest Day," what it means for DC Comics moving forward, Marvel's CrossGen relaunch numbers and more.
Marvel's "Fear Itself" gets off to a strong start, topping the April sales charts with an estimated 148K copies while the latest volume of Vertigo's "Fables" easily dominates trade paperback sales.
John Mayo crunches the numbers for March 2011, focusing on event marketing, traditional performances by "The Walking Dead" and "Fantastic Four," IDW's Godzilla cover gimmick and more.
Overall sales rose for a second month in row, though still lagging behind March, 2010. Marvel's "FF" #1 easily topped the monthly charts and the third collection of Vertigo's "The Unwritten" led trade paperback sales.
With February 2011 proving to be another weak month for overall comic book sales, John Mayo returns with his in-depth analysis, tracking trends and data for specific titles across the Top 300 sales chart.
Overall, February sales numbers rebounded from January's lows, but the highest charting title, "Green Lantern," still set a record low for the number one selling title since Diamond first began releasing their data.
Despite "Fantastic Four" #587 hitting six figures, January's sales slip across the board. John Mayo looks at the data, from price increases to non-shipping titles, in an effort to discern the origins of the drops.
Inside you'll find the sales estimates for comics and trade paperbacks for January 2010 with Marvel's "Fantastic Four" #587 easily topping a weak month of monthly comic sales and "Jack of Fable" leading TPBs.