Tag: warner bros consumer products
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Warner Bros. has renewed its partnership with Mattel in a multi-year deal that expands rights to include upcoming DC Comics-based films and television series.
WB Consumer Products and DC Entertainment have partnered with Sanrio for a new line of Hello Kitty items featuring the international marketing icon dressed as her favorite DC Comics heroes.
Target’s new partnership with Warner Bros. Consumer Products and DC Entertainment debuted its first TV commercial, an animated spot featuring the Justice League in their New 52 costumes.
DC Comics has announced a deal with official NBA uniform provider Adidas and NBA Superstar Dwight Howard of the Orlando Magic to create apparel and footwear inspired by Superman.